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In 2010, the BBC repeated the experiment of having a well-known songwriter compose a song especially for the Eurovision Song Contest. This time Pete Waterman was recruited. Rather than a weekly series, the whole selection process was undertaken during one 90-minute show.

The show involved three of the six shortlisted acts being eliminated by Waterman with the remaining three acts performing his song That Sounds Good To Me before going forward to a public vote.

Transmission Date:Friday 12th March 2010
Channel:BBC One


Graham Norton
Guest Performers:Sugababes
Alexander Rybak
Judges:Pete Waterman
Jade Ewen
Bruno Tonioli

Executive Producer:

Phil Parsons
Producer:Helen Tumbridge
Director:Tim Van Someren


Judges and public phone vote


That Sounds Good to Me
Josh Dubovie

In order the initial six acts performed the following Pete Waterman songs: (In brackets the original artist who recorded the song).
Karen Harding -What Do I Have To Do (Kylie Minogue)
Alexis Gerrard - Never Gonna Give You Up (Rick Astley)
UNI5 (Amy, Sam, Dani, Daniella & Lee) - Last Thing On My Mind (Steps)
Esma Akkilic - This Time I Know It's For Real (Donna Summer)
Josh Dubovie - Too Many Broken Hearts (Jason Donovan)
Miss Fitz (Gemma, Maiken & Marina) - Better The Devil You Know (Kylie Minogue)

The following performers went through to the final round:
Esma Akkilic
Alexis Gerrard
Josh Dubovie

The three remaining acts then sang the United Kingdom entry for the Eurovision Song Contest - That Sounds Good to Me - with a public phone vote selecting Josh Dubovie as the United Kingdom Eurovision Song Contest representative for 2010.
  • A recording of Eurovision: Your Country Needs You still exists in the BBC archives.
  • Overnight ratings indicated that the broadcast was watched by 2.92 million viewers with a market share of 12.5%. This compared with 5.61 million viewers and a 25% share for the final of the previous year's contest.


  • The scoreboard for this event may be viewed on desktop and laptop devices

  • Only the placings of the top three artists were revealed

Esma Akkilic3
Alexis Gerrard2
Josh Dubove1

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  • That Sounds Good To Me reached No. 179 in the UK charts.

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Josh Dubovie at The Eurovision Song Contest 2010


At The Eurovision Song Contest 2010

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At the final of the Eurovision Song Contest 2010 in Oslo, Norway on Saturday 29th May 2010, That Sounds Good To Me finished in 25th (and last) place with 10 points.

Graham Norton provided the commentary for BBC One Television. Ken Bruce provided the commentary for BBC Radio 2.

Paddy O'Connell and Sarah Cawood provided the commentary for BBC Three Television for the semi-finals held on Tuesday 25th May 2010 and Thursday 27th May 2010.